Nioxin is a professional haircare brand that focuses on improving the quality of thinning hair. Using up-to-date technologies, Nioxin aims to help you achieve thicker, fuller, denser-looking hair. Nioxin amplifies the structure of the hair and protects it against breakage. It reduces hair loss due to breakage, refreshes the scalp and delivers a healthy shine to your hair. Nioxin’s core belief is that the scalp is an extension of the face and by improving the health of the scalp, the strength and condition of the hair will be improved.

 Nioxin has created a three-step system to help thicken and strengthen your natural hair. 

1. Nioxin cleanser shampoo removes sebum and environmental residue from your scalp
2. Nioxin scalp therapy revitalising conditioner makes your hair resilient and provides moisture balance.
3. Nioxin scalp and hair treatment refreshes your scalp and increases hair volume. 

Nioxin is the only salon brand with 30+ years of experience in thinning hair and is supported by the Institute of Tricologists. Nioxin also offers an extensive styling range that is designed for clients with fine or thinning hair. It uses light weight technology that won’t weigh your hair down.

EIMI is Wella’s range of styling products that was designed to help you express your styling skills and create a look tailored to your individual needs. Within the EIMI product range you will find styling  products specific to each hair type, from volumising or smoothing hair, to changing hair texture or fixing a hair style with added shine.

 The EIMI Smooth collection is created to help deal with coarse, frizzy hair and achieve a smooth, glossy look. Our creams and lotions are perfect for long and shoulder-length hairstyles.

The EIMI Shine collection is created for those who want to add some shimmer and sparkle to their looks. Our hairsprays, mists and pomades add shine to any hairstyle.

Enhance or transform a haircut with the EIMI Texture collection. Texturise, ruffle and fix with our pomades, sprays, waxes and gels.

The EIMI Volume range is created to volumise hair that needs a boost. Use the EIMI Volume sprays, mousses and lotions during blow drying to create volume and movement, set and curl.

The EIMI Fixing collection of hairsprays is created to fix, craft and finish any type of hairstyle. Our hairsprays have different levels of hold and carry a beautiful floral fresh fragrance.

BEAUTIFUL CURLS ARE CURLS THAT ARE PERFECTLY NOURISHED The NUTRICURLS collection provides your waves and curls with the right level of nourishment for beautiful bouncy locks. The NOURISH-IN Complex with wheat bran extract and jojoba oil helps to make the curls defined, soft and manageable, while reducing frizz. Seal in nourishment and lock out the humidity with EIMI NUTRICURLS styling products. Make curls even more defined and fight frizz… for up to 72hours! A complete line-up of products for curly and wavy hair with different levels of nourishment and style support from EIMI.

It all Started with Miracle Hair Treatment

ELEVEN Australia is the fresh approach to hair and body care. Starting in 2011 with Miracle Hair Treatment, ELEVEN Australia has now grown to a 27 product range for everyone. Australian. Simple. Effective.

Australian Made Hair Care

ELEVEN Australia’s Creative Directors are Australian icons and leaders in the hair industry – three-time Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole. Working in the salon, photo shoots and runways; Joey felt the need for a range his staff and clients could easily understand. Together, they helped create ELEVEN Australia – a brand that embodies the Australian lifestyle.

Simple Hair Products

“Haircare doesn’t need to be complicated, it just needs to work.” – Joey Scandizzo

Our product names tell you what they do, making it easy to pick the right one. While the range is simple to use, our videos and blog also show how to make the most of each product.

Effective Hair and Body Products

Effective products come from effective ingredients. That is why our range contains:

Avocado Oil
Organic Cucumber
Hydrolysed Soy Protein
Hydrolysed Wheat Protein
Papaya Extract
Australian Macadamia Nut Oil
Silk Amino Acids
Coconut Oil
Shea Butter
Organic Argan Oil

With PETA approval, recyclable packaging and paraben free formula, what’s not to love?!